marketing-psychology

This skill leverages marketing psychology and mental models to improve marketing decisions. It focuses on selecting, evaluating, and applying psychological principles that increase clarity, reduce friction, improve decision-making, and influence behavior ethically. The skill prioritizes models using a Psychological Leverage & Feasibility Score (PLFS) to ensure effectiveness and ethical application.

It guides users through defining the target behavior, shortlisting relevant models, scoring feasibility and leverage, and translating insights into actionable steps. The output structure includes the mental model, PLFS score, why it works, behavior targeted, where to apply, how to implement, what to test, and ethical guardrails. It integrates with other skills such as page-cro, copywriting, and pricing strategy.

What It Does

Selects, evaluates, and applies psychological principles to marketing decisions. It uses a scoring system to prioritize models that increase clarity, reduce friction, improve decision-making, and influence behavior ethically.

When To Use

When needing to apply behavioral science and mental models to optimize marketing campaigns, improve user experience, or influence behavior in an ethical and effective manner.

Installation

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