geo-fundamentals

Generative Engine Optimization (GEO) is the practice of optimizing content to be cited by AI-powered search engines like ChatGPT, Claude, Perplexity, and Gemini. Unlike traditional SEO, which focuses on ranking in Google search results, GEO aims to improve citation rates by creating content that is clear, authoritative, and easy for AI models to extract and reference. This involves understanding the AI engine landscape, RAG retrieval factors, and crafting content elements that are highly citable.

This skill provides a comprehensive guide to GEO, covering key aspects such as understanding AI engine citation styles, the factors influencing content retrieval, and a checklist for creating GEO-optimized content. It also addresses technical considerations like schema markup, crawler access, and measurement strategies. By implementing the principles outlined in this skill, users can enhance their content's visibility and influence in the emerging AI-driven information ecosystem.

The included `geo_checker.py` script allows for auditing the GEO readiness of a project, ensuring that the content adheres to best practices for AI citation.

What It Does

Provides a comprehensive guide and tools for optimizing content to be cited by AI search engines (ChatGPT, Claude, Perplexity) to increase visibility and authority.

When To Use

When you want to increase the visibility of your content in AI-generated responses, establish thought leadership in your industry, or leverage AI search engines to drive traffic to your website.

Installation

Copy SKILL.md to your skills directory